WORKS
DORAEMON BIRTHDAY 2025
Increase engagement and brand awareness for the Doraemon Vietnam fanpage, while creating a community-driven activity during Doraemon’s birthday that encourages fans to participate and spread positive energy.
Summary
To celebrate the birthday of Doraemon, a dance challenge brought fans together to share their creativity, with support from local KOLs to reach more people and spread the joy.
Key Points
Launched a birthday-themed dance challenge to tap into fan nostalgia and celebrate Doraemon. Collaborated with local KOLs to kickstart participation and reach a wider audience. Encouraged user-generated content through an easy-to-follow dance format. Built a sense of community by inviting fans to join and share their own versions. Leveraged social platforms to maximize visibility and ongoing engagement.