WORKS
LOTTE FIGURE SERIES
To bring joy to children by combining confectionery with fun, collectible figures at accessible price points.
Summary
This project enhances Lotte Gum by pairing confectionery with fun, collectible figures, creating added value and encouraging repeat purchases through an engaging, affordable experience.
Key Points
Developed a candy toy series integrating confectionery with collectible figure formats Designed a blind-box system to drive repeat purchase and customer engagement Structured product lineup with multiple character variants and rarity tiers Built a scalable product model supporting multiple waves and series expansion Enabled continuous consumer engagement through collection and completion mechanics Strengthened capability in developing high-frequency, repeat-purchase product systems
Results
- 6 versions successfully launched since 2019 - Over 7 million units distributed nationwide, demonstrating strong mass-market penetration