WORKS
Detective Conan Badge - Movie Series
To drive movie attendance and early ticket sales by leveraging limited-edition collectible badges as high-impact consumer incentives.
Summary
A yearly campaign offering limited-edition Conan badges as purchase incentives, designed to boost early ticket sales, increase audience turnout, and enhance fan engagement during movie releases.
Key Points
Executed annual collectible badge campaigns aligned with movie release cycles Utilized limited-edition badges to drive early ticket purchase and group attendance Achieved strong campaign traction, contributing to increased opening-week performance Positioned badges as entry-level collectibles to expand fan participation Enabled repeat engagement through yearly releases and collection continuity Strengthened capability in campaign-based IP monetization and fan activation